Googles Game-Focused Advertising Initiative To Launch This Month
Google’s (GOOG) long-rumored, game-focused advertising initiative is going to come to life later this month, according to sources familiar with the Mountain View, Calif-based company’s plans. Google, which bought in-gaming advertising company, AdScape, earlier this year for about $23 million, will unveil its game-focused strategy in two steps, these sources tell me.